The E-Commerce Guide For Small Business

If you are a small or medium size business and want to generate money and/or increase website visitors then this book is a must.  The author guides the reader through the key factors currently used by business owners who have learned to harness the power of the Internet.  Some of the topics that are discussed are; what to look for in a hosting company, learning key reporting metrics such as your cost per visitor, revenue and profit per visitor as well as having real-time data analysis of what visitors are doing on your website.  In addition the reader will learn the significant role SEO; search engine optimization plays in getting your site ranked, tools to increase your website visitors as well as creating and managing Facebook, Twitter and YouTube.   The author has also provided a very thorough resource section at the end of the book broken out by chapter.  Here the reader can explore additional information on all the topics discussed throughout the book.  Learn from industry leaders, and companies as they provide guidance to website owners as well learning's from case studies.  Consider this a reference book where you will return to time and time again as you grow your ebusiness.

Who Says Elephants Cant Dance?: Leading a Great Enterprise through Dramatic Change

Gerstner quarterbacked one of historys most dramatic corporate turnarounds. For those who follow business stories like football games, his tale of the rise, fall and rise of IBM might be the ultimate slow-motion replay. He became IBMs CEO in 1993, when the gargantuan company was near collapse. The books opening section snappily reports Gerstners decisions in his first 18 months on the job-the critical sprint that moved IBM away from the brink of destruction. The following sections describe the marathon fight to make IBM once again a company that mattered. Gerstner writes most vividly about the companys culture. On his arrival, there was a kind of hothouse quality to the place. It was like an isolated tropical ecosystem that had been cut off from the world for too long. As a result, it had spawned some fairly exotic life-forms that were to be found nowhere else. One of Gerstners first tasks was to redirect the companys attention to the outside world, where a marketplace was quickly changing and customers felt largely ignored. He succeeded mightily. Upon his retirement this year, IBM was undeniably a company that mattered. Gerstners writing occasionally is myopic. For example, he makes much of his own openness to input from all levels of the company, only to mock an earnest (and overlong) employee e-mail (reprinted in its entirety) that was critical of his performance. Also, he includes a bafflingly long and dull appendix of his collected communications to IBM employees. Still, the book is a well-rendered self-portrait of a CEO who made spectacular change on the strength of personal leadership. Copyright 2002 Reed Business Information, Inc. --This text refers to the  edition.

Tangerine Tales (Spanish Edition)

Tangerine Tales es una recopilación de más de 50 micro-relatos que llevan al lector al mundo de los diversos sueños y pesadillas del autor. Son fantasías con toques oscuros con los que todos se podrán identificar.